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Intel's Kaplan: "Social media is not something to fear but to embrace"

published on 2008/12/03 by Admin Admin

There were three other sessions at BlogWell, an event dedicated to Corporate blogging which was organised by Andy Sernovitz in San Jose on October 28, 2008 (please refer to this other article if you want to know more about session number one on blogging, at which the speaker was John Earnhardt from Cisco). All the sessions were devoted to real-life business cases and they all brought compelling examples from the field -- hence my decision to commit these minutes to paper in this blog. These notes were taken during the meeting, I hope that there won't be too many mistakes; should you spot one or two of them, feel free to comment and I'll be happy to correct my text. This particular article will be about session 2 and Intel's Ken Kaplan's presentation on how to develop a Social Media initiative....

Intel's Kaplan: "Social media is not something to fear but to embrace"