Archives : George Malim
A three-step progress is the most pragmatic way for multinational corporations to manage their mobile users, said Derek Austin, head of MNC marketing at Orange, speaking at Orange Business Live 2010, in Amsterdam.Citing the Eddie Cochran track, Three Steps to Heaven, Austin said users need to get prepared, get control and get ambitious if they're to transition effectively.Getting prepared might seem like a basic point, but there's plenty to do. "Customers say they want single contract, harmonised offers and tariffs," said Austin. "So we say what have you got now and they say they don't know or they've just signed......
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