Archives : Julian Gay

Imagining the future and making it happen. Product Manager and Intrapreneur.

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Beyond Social CRM

published on 2010/07/22 by Julian Gay

Ultimately, CRM relies upon internal silos of data, SocialCRM relies upon public information on social networks. Deep customer context, requires customer control and consent - that's VRM. CRM, SocialCRM and VRM together enable customers and businesses to converse, relate and ultimately transact more efficiently. A win-win for all participants....

Beyond Social CRM