Archives : Yann Gourvennec

Yann Gourvennec is head of internet and digital media at Orange Business Services. He is in charge of the international operator's websites and blogs and has been in marketing and innovation for over 20 years.

the Orange Business Services digital strategy (1 hour presentation + comments)

published on 2010/06/14 by Yann Gourvennec

If you haven't been able to attend the Ragan Social Media summit which took place in San Jose or even online, you can still have a feel of what my presentation was. The pitch was about our work at Orange Business Services with regard to Social Media. Here is the slidecast, inclusive of all comments and please note that this is a downloadable presentation, and that there is no copyright, this is a creative commons presentation (details are included on slide 2). [En] Increasing Brand Advocay with Social Media [Ragan Social Media Summit - June 10, 2010]View more webinars...

our Social Media strategy in plain English

published on 2010/02/04 by Yann Gourvennec

On Nov 10th, 2009 I was in Atlanta presenting at Blogwell on behalf of Orange Business Services, presenting our social media strategy and explaining how, why and what we did online to increase our brand advocacy. Yesterday, the video recording of that presentation was posted by SMBC and - assuming your firewall isn't going to block Vimeo - you are kindly invited to click the following image in order to view the recorded session. And if your firewall does block Vimeo, or that you find the quality a bit flaky, you are now left with the possibility of contacting me...

our Social Media strategy in plain English

Orange Business TV tour in the US (1st leg: Atlanta)

published on 2009/09/22 by Yann Gourvennec

We have embarked on a series of webtv interviews with some of our key Orange people at Atlanta, Ga. This is only the first leg of the journey in which we will spend three days Joel, the man behind Orange Business TV (left) is fine tuning his brand new HD digital camera within the board meeting room in the Orange Business Atlanta office, minutes before an interview with Ken Prock, Head of North American Regional Operations. Ken gave us a very interesting interview explaining how Orange Business works from the inside from a client service point of view. He namely...

Orange Business TV tour in the US (1st leg: Atlanta)

RFID in the supply chain

published on 2009/08/31 by Yann Gourvennec

The whole chain from the initial order of a product to the final delivery with picking/shipping at supplier's premises, transport/delivery and end consumer and partners traceability requests....

RFID in the supply chain

Portrait of an Internet pioneer

published on 2009/03/31 by Yann Gourvennec

We have just published a series of portraits and one of the videos on which I'd like to focus is that of our friend and colleague Rob Evans. Rob is not in charge of developing social media in the UK although he would have every right to be. He is in fact head of telecom integrated operator group. In essence, his job is about Sourcing. His involvement in social media and the Internet in general is stirred by passion, I think you'll get that from the interview.He has been online since 1996-1997 working with the mobile industry and he...

Portrait of an Internet pioneer