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our Social Media strategy in plain English

published on 2010/02/04 by Yann Gourvennec

On Nov 10th, 2009 I was in Atlanta presenting at Blogwell on behalf of Orange Business Services, presenting our social media strategy and explaining how, why and what we did online to increase our brand advocacy. Yesterday, the video recording of that presentation was posted by SMBC and - assuming your firewall isn't going to block Vimeo - you are kindly invited to click the following image in order to view the recorded session. And if your firewall does block Vimeo, or that you find the quality a bit flaky, you are now left with the possibility of contacting me...

our Social Media strategy in plain English

Telecom Services Excellence in Customer Care -- Who Cares?

published on 2009/09/21 by Christiane Tran

The Orange Business Services Strategy to Manage by Customer Loyalty IndexIn the current economic climate Customer Care is more important than ever before.Customers face various uncertainties and they need to be assured of the quality of their suppliers: trust is key.The most important corporate priority is to deliver outstanding Customer Care.Ensuring Customers expectations are met and an exemplary end-to-end experience provided all of the time generates and maintains their loyalty.This matching of expectations with experience should be regularly checked and enhanced throughout the development of Customer relationships. Quality of service and Customer Care are increasingly significant factors in the quality-price...

Portrait of an Internet pioneer

published on 2009/03/31 by Yann Gourvennec

We have just published a series of portraits and one of the videos on which I'd like to focus is that of our friend and colleague Rob Evans. Rob is not in charge of developing social media in the UK although he would have every right to be. He is in fact head of telecom integrated operator group. In essence, his job is about Sourcing. His involvement in social media and the Internet in general is stirred by passion, I think you'll get that from the interview.He has been online since 1996-1997 working with the mobile industry and he...

Portrait of an Internet pioneer

a new landing page for our Orange blogs

published on 2009/02/26 by Yann Gourvennec

Our blog galaxy is building up. We are now proposing this new landing page as a means to better navigate the sites and social media spaces that we have created for you. At the top of this page you will have a list of the most recent updates on our blogs, sorted by date and with a link to the original article. Below is another blog which our Orange Business Services web team will be using in order to warn you of all the new features that we have prepared for our readers. And I can assure you that there...