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            <title>[En] Orange Business Blogs</title>
            <link>http://blogs.orange-business.com/en/</link>
            <description>this blog brings you the latest news about the Orange Business suite of websites and blogs. we&apos;ll use this space to keep you updated on the latest improvements brought to our sites, webtv, blogs, online news magazines and all other items which might be of interest to you</description>
            <language>en</language>
            <copyright>Copyright 2010</copyright>
            <lastBuildDate>Thu, 04 Feb 2010 07:49:26 +0100</lastBuildDate>
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            <item>
                <title>our Social Media strategy in plain English</title>
                <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.orange-business.com/en/assets_c/2010/02/socialmedia1-thumb-autoxauto-2551.jpg"><img alt="Thumbnail image for socialmedia1.jpg" src="http://blogs.orange-business.com/en/assets_c/2010/02/socialmedia1-thumb-autoxauto-2551-thumb-280x160-2552.jpg" width="280" height="160" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span>On Nov 10th, 2009 I was in Atlanta presenting at Blogwell on behalf of <a title="Orange Business Blogs" href="http://blogs.orange-business.com" target="_blank">Orange Business Services</a>, presenting our social media strategy and explaining how, why and what we did online to increase our brand advocacy. Yesterday, the video recording of that presentation was posted by SMBC and - assuming your firewall isn't going to block <em>Vimeo</em> - you are kindly invited to click the following image in order to view the recorded session.

And if your firewall <em>does </em>block <em>Vimeo</em>, or that you find the quality a bit flaky, you are now left with the possibility of contacting me via the comments section of this post and then I can tell you how video can be made available to all easily and qualitatively, which is what I explain in that recording.<div>&nbsp;&nbsp;<p style="text-align: center;"><a href="http://vimeo.com/8460617"><img class="aligncenter size-medium wp-image-716" title="socialmedia2" src="http://visionarymarketing.files.wordpress.com/2010/02/socialmedia2.jpg?w=300" alt="" width="300" height="167" /></a></p>
<strong>here is the introduction to the video by the SMBC representatives:</strong>
<blockquote>In his BlogWell Atlanta case study presentation, "Succeeding in Social Media Initiatives," Orange Business Services' Head of Internet &amp; Digital Media, Yann Gourvennec, explained how they're finding success in social media as a business-to-business brand.

Yann's case study covered how they're finding passionate buyers online that advertising can't reach, how they're using video, and how they've used social media feedback to improve their products.

---

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit&nbsp;<a rel="nofollow" href="http://gaspedal.com/blogwell/" target="_blank">gaspedal.com/blogwell/</a>

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More:&nbsp;<a rel="nofollow" href="http://gaspedal.com/" target="_blank">gaspedal.com</a> and&nbsp;<a rel="nofollow" href="http://socialmedia.org/" target="_blank">socialmedia.org</a></blockquote></div><div><br /></div>]]></description>
                <link>http://blogs.orange-business.com/en/2010/02/our-social-media-strategy-explained.html</link>
                <guid>http://blogs.orange-business.com/en/2010/02/our-social-media-strategy-explained.html</guid>
        
                    <category domain="http://www.sixapart.com/ns/types#category">blogs</category>
        
                    <category domain="http://www.sixapart.com/ns/types#category">social media</category>
        
                    <category domain="http://www.sixapart.com/ns/types#category">web strategy</category>
        
                    <category domain="http://www.sixapart.com/ns/types#category">webtv</category>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">internet strategy</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">social media</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">web marketing</category>
        
                <pubDate>Thu, 04 Feb 2010 07:49:26 +0100</pubDate>
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            <item>
                <title>Orange Business TV tour in the US (1st leg: Atlanta)</title>
                <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.orange-business.com/en/IMAGE_178.jpg"><img alt="IMAGE_178.jpg" src="http://blogs.orange-business.com/en/assets_c/2009/09/IMAGE_178-thumb-280x210-1345.jpg" width="280" height="210" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span> <div>We have embarked on a series of webtv interviews with some of our key Orange people at Atlanta, Ga. This is only the first leg of the journey in which we will spend three days&nbsp;</div><div><br /></div><div>Joel, the man behind Orange Business TV (left) is fine tuning his brand new HD digital camera within the board meeting room in the Orange Business Atlanta office, minutes before an interview with Ken Prock, Head of North American Regional Operations. Ken gave us a very interesting interview explaining how Orange Business works from the inside from a client service point of view. He namely gave details about what happens when national disasters happen in North American. As it happens, we landed in Atlanta in the midst of very <a href="http://www.nytimes.com/2009/09/23/us/23rain.html?_r=1">serious flashfloods which kept the region under water</a>. Ken's story was very compelling and even more so because of this. Joel is now backing up the stories on disk. Editing will take place a soon as we are back in Europe and then we'll post everything on our <a href="http://orange-business.tv">Orange Business TV platform</a> (which is soon to receive a facelift by the way)</div>]]></description>
                <link>http://blogs.orange-business.com/en/2009/09/orange-business-tv-tour-in-the-us-1st-leg-atlanta.html</link>
                <guid>http://blogs.orange-business.com/en/2009/09/orange-business-tv-tour-in-the-us-1st-leg-atlanta.html</guid>
        
                    <category domain="http://www.sixapart.com/ns/types#category">webtv</category>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Orange Business</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">orange business services</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">WEBTV</category>
        
                <pubDate>Tue, 22 Sep 2009 17:04:30 +0100</pubDate>
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                <title>Telecom Services Excellence in Customer Care -- Who Cares?</title>
                <description><![CDATA[<b>The Orange Business Services Strategy to Manage by Customer Loyalty Index</b><br /><br />In the current economic climate Customer Care is more important than ever before.<br /><br />Customers face various uncertainties and they need to be assured of the quality of their suppliers: trust is key.<br /><br />The most important corporate priority is to deliver outstanding Customer Care.<br />Ensuring Customers expectations are met and an exemplary end-to-end experience provided all of the time generates and maintains their loyalty.<br />This matching of expectations with experience should be regularly checked and enhanced throughout the development of Customer relationships. <br />Quality of service and Customer Care are increasingly significant factors in the quality-price balance and with decreasing tolerance of service and process issues only suppliers with proven Customer Care credentials and business relationship spirit will give their customers the required sense of increased trust and sustainability.<br /><br />This generates a more in-depth partnership and mutual success for both customer and supplier: regaining control for the customer and guaranteeing income for the supplier. <br /><br /><a href="http://www.orange-business.com/content/mnc/IDC-Customer-Care-Who-Cares.pdf">find out more and download this IDC report</a> (PDF)<br /><br />]]></description>
                <link>http://blogs.orange-business.com/en/2009/09/telecom-services-excellence-in-customer-care----who-cares.html</link>
                <guid>http://blogs.orange-business.com/en/2009/09/telecom-services-excellence-in-customer-care----who-cares.html</guid>
        
                    <category domain="http://www.sixapart.com/ns/types#category">blogs</category>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">customer care</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">IDC</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">report</category>
        
                <pubDate>Mon, 21 Sep 2009 10:21:12 +0100</pubDate>
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                <title>RFID in the supply chain </title>
                <description><![CDATA[ The whole chain from the initial order of a product to the final
delivery with picking/shipping at supplier's premises,
transport/delivery and end consumer and partners traceability requests.<br /><br />

<span class="mt-enclosure mt-enclosure-image" style="display: inline;">
<a href="http://www.orange-business.tv/hosting/orange-business/page.php?med_id=0b505c80521e9f8e&amp;lng=en#" title="RFID in the supply chain, Orange Business TV" target="blank">
<img alt="tv-rfid-en.jpg" src="http://blogs.orange-business.com/en/tv-rfid-en.jpg" class="mt-image-center" style="margin: 0pt auto 20px; text-align: center; display: block;" width="300" height="205" />
</a>
</span><br />
<div><br /></div>]]></description>
                <link>http://blogs.orange-business.com/en/2009/08/-the-whole-chain-from.html</link>
                <guid>http://blogs.orange-business.com/en/2009/08/-the-whole-chain-from.html</guid>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">RFID</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">supply chain</category>
        
                <pubDate>Mon, 31 Aug 2009 18:49:20 +0100</pubDate>
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            <item>
                <title>Portrait of an Internet pioneer</title>
                <description><![CDATA[ <br /><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="1-person-speaks-board.gif" src="http://blogs.orange-business.com/en/1-person-speaks-board.gif" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" width="150" height="150" /></span>We have just published a series of portraits and one of the videos on which I'd like to focus is that of our friend and colleague <a href="http://drrobevans.com/">Rob Evans</a>. Rob is not in charge of developing social media in the UK although he would have every right to be. He is in fact head of telecom integrated operator group. In essence, his job is about Sourcing. His involvement in social media and the Internet in general is stirred by passion, I think you'll get that from the interview.<div><br /></div><div>He has been online since 1996-1997 working with the mobile industry and he has been a blogger since ... 2003! That is to say one year before O'Reilly coined the phrase <span class="Apple-style-span" style="font-style: italic;">Web 2.0</span>&nbsp;at a famous conference. What I find most fascinating in Rob's story though is not just that, but how he can use his passion and extra-curricular activities to fuel his day to day job. Most impressive stuff. <br /><a href="http://blogs.orange-business.com/live/author/rob-evans/">Rob's articles on the Orange Business Live blog can be found by clicking this link</a>.<br /><br /></div>

<a href="http://www.orange-business.tv/hosting/orange-business/page.php?med_id=aaaa877d6ebe3ed0&amp;lng=en#" target="blank"><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="tv-rob-evans.jpg" src="http://blogs.orange-business.com/en/tv-rob-evans.jpg" class="mt-image-center" style="margin: 0pt auto 20px; text-align: center; display: block;" width="326" height="192" /></span></a>

]]></description>
                <link>http://blogs.orange-business.com/en/2009/03/portrait-of-an-internet-pioneer.html</link>
                <guid>http://blogs.orange-business.com/en/2009/03/portrait-of-an-internet-pioneer.html</guid>
        
                    <category domain="http://www.sixapart.com/ns/types#category">blogs</category>
        
                    <category domain="http://www.sixapart.com/ns/types#category">webtv</category>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Internet expert</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">Social Media Expert</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">ubiquitous computing</category>
        
                <pubDate>Tue, 31 Mar 2009 15:00:00 +0100</pubDate>
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            <item>
                <title>the people behind ... series (part one)</title>
                <description><![CDATA[<div>When we started building our new page about outsourcing (aka) <a href="http://www.orange-business.com/en/mnc2/large-projects-management/">Large Projects at Orange Business Services</a>&nbsp;we then decided to add a new section about the "people behind large project". It appeared to us that it would be rather interesting to get our people who actually get things done in the field to explain what large projects was about and what we were delivering and how and seeing the people that our clients actually meet in person when they decide to embark on a deal. Most of the people I interviewed in this series are guys whom I worked with in the field, responding to rfp's etc. One of our first videos to be posted on the <a href="http://orange-business.tv/">http://orange-business.tv webtv</a> site is that of Rob Hodgkinson - Head of practices and training - who explains what Large Projects is about. <a href="http://www.orange-business.com/en/mnc2/large-projects-management/why/index.html">A section is also devoted to this on the website at that URL</a>.&nbsp;</div><div><br /></div>

<a href="http://www.orange-business.tv/hosting/orange-business/page.php?med_id=6584788df0923fa4&amp;lng=en#" target="blank"><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="tv-rob-Hodgkinson.jpg" src="http://blogs.orange-business.com/en/tv-rob-Hodgkinson.jpg" class="mt-image-center" style="margin: 0pt auto 20px; text-align: center; display: block;" width="326" height="192" /></span></a>

]]></description>
                <link>http://blogs.orange-business.com/en/2009/03/the-people-behind-series-part-one.html</link>
                <guid>http://blogs.orange-business.com/en/2009/03/the-people-behind-series-part-one.html</guid>
        
                    <category domain="http://www.sixapart.com/ns/types#category">webtv</category>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">hodgkinson</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">large projects management</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">outsourcing</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">people behind</category>
        
                <pubDate>Tue, 03 Mar 2009 18:06:26 +0100</pubDate>
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            <item>
                <title>a new landing page for our Orange blogs</title>
                <description><![CDATA[<a href="http://blogs.orange-business.com/" target="_blank">Our blog galaxy</a>
is building up. We are now proposing this new landing page as a means
to better navigate the sites and social media spaces that we have
created for you. At the top of this page you will have a list of the
most recent updates on our blogs, sorted by date and with a link to the
original article. Below is another blog which our Orange Business
Services web team will be using in order to warn you of all the new
features that we have prepared for our readers. And I can assure you
that there are quite a few.]]></description>
                <link>http://blogs.orange-business.com/en/2009/02/a-new-landing-page-for-our-orange-blogs.html</link>
                <guid>http://blogs.orange-business.com/en/2009/02/a-new-landing-page-for-our-orange-blogs.html</guid>
        
                    <category domain="http://www.sixapart.com/ns/types#category">blogs</category>
        
        
                    <category domain="http://www.sixapart.com/ns/types#tag">blogs</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">orange</category>
        
                    <category domain="http://www.sixapart.com/ns/types#tag">orange business services</category>
        
                <pubDate>Thu, 26 Feb 2009 16:26:55 +0100</pubDate>
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