Archives : July 2009

If teens aren't using Twitter, who is?

published on 2009/07/30 by Stewart Baines

A couple of weeks ago, a teenager shocked the world by announcing that teens don't use Twitter. This passing remark in that now famous Morgan Stanley research note - which detailed the views of 15-year-old intern Matthew Robson on media and modern devices - set the London media and Twitter alight. The general response was: 'What does this kid know? How can he be representative of all teenagers?' The truth is, he probably isn't and it doesn't matter because we already knew that most teenagers aren't that switched on to Twitter. So who is using it - and how can you get......

cloud adoption to impact enterprise mobile

published on 2009/07/28 by

With all the attention recently generated by Google's Chrome OS and Microsoft's Office 2010 previews, there seems to be something of a sea-change underway, with technology leaders new and old more widely embracing the cloud. This approach is also spilling into the mobile environment, with companies including Apple and Palm embracing the internet to power new mobility applications.This shift in the power base will have a significant impact for enterprise mobility, with its associated challenges of mobile device management and security, as the industry moves away from a model where the device operating platform (such as BlackBerry, Symbian OS or Windows......

Most businesses overspending on mobile, says Gartner

published on 2009/07/24 by

Following on neatly from our recent mobile cost control post, analyst firm Gartner said that 80% of enterprises will overspend on wireless service costs by an average of 15% in the period to 2014, noting "companies need to become better at managing their mobile voice and data costs".The fact that four-out-of-five businesses will overspend comes as something of a concern, especially in an economic climate where cost control is a core focus. This research claims that businesses are effectively throwing away money by not managing mobile spend effectively. And mobile in business is not a new thing, meaning that corporates......

Recession impacting green IT spending

published on 2009/07/21 by

IT news website V3.co.uk said that the economic crisis has slowed uptake of green IT products for the first time since 2007. This is hardly surprising. When times are good, it is easier to look beyond the bottom line, but when times are tough, new initiatives are made to jump through hoops. According to the Forrester Research study quoted by the report, 11% of the companies polled planned to slow down their sustainable IT initiatives, compared with 5% in October 2008. Some 38% were planning to maintain their pace, down from 39%.But the V3.co.uk report included one other interesting statistic: 12% of......

Top 5 tips for reducing mobile costs

published on 2009/07/20 by Anthony Plewes

Reducing mobile costs has become a priority for business over the last five years as staff become ever more mobile. Some analysts estimate that wireless costs in enterprises have increased by up to a third over the last five years, despite lower unit costs. We suggest five actions to help businesses reduce their mobile costs without damaging the business benefits that mobile technology provides them. 1. eliminate the 'black budget' The problem with controlling mobile spending is that much of it is unknown. This so-called black budget threatens to swell with the uptake of HSPA dongles and other connectivity methods. The key......

Top 5 tips for reducing mobile costs