Archives : CRM

Social CRM: 3 stages of Social integration within sales force automation

published on 2010/12/16 by Yann Gourvennec

A couple of days ago, I was able to talk to Jan Sysmans, director of product marketing at Sugar CRM in Cupertino, California. Jan was able to take me through a major evolution of its CRM systems in order to incorporate social media. This is more than just about adding a few features to a piece of software, it is an entire change in the approach to sales force automation and how salespeople do business; let's see why and how. Those familiar with orange business TV may have already had the opportunity to watch our video interview with Larry Augustin, recorded......

Social CRM: 3 stages of Social integration within sales force automation

New generation of phone authentication

published on 2010/09/29 by Anthony Plewes

Reliable and rapid authentication continues to be a challenge for businesses and individuals over the phone or with online services. We speak to Simon Jones a consultant with the Orange Business Services customer service team about the problems of authentication over the phone and some of the initiatives Orange is working on to overcome them....

New generation of phone authentication

Marketing still learning social skills

published on 2010/08/16 by Anthony Plewes

The inexorable rise of social networking has moved it firmly onto the radar of the marketing industry. But there is little consensus on the extent to which social media users are prepared to receive or and act upon advertising messages....

The Skills you'll need to succeed according to Gartner

published on 2010/08/10 by Rob Evans

At the Orange Live 2010 the most covered keynote was Peter Sondergaard, SVP at Gartner's 'what's hot for IT and Consumers'. We've covered pretty much most of the content from the event here on this blog. I'm pretty sure a lot of what was said by Sondergaard has already been covered, but I found a small point on the skills that Sondergaard suggested will be the key to success in the workplace, very interesting;Vendor Management skills; the first skill that Sondergaard stated was the ability to manage you partners and suppliers successfully. With the advent of Cloud computing and virtualization,......

The Skills you'll need to succeed according to Gartner

Beyond Social CRM

published on 2010/07/22 by Julian Gay

Ultimately, CRM relies upon internal silos of data, SocialCRM relies upon public information on social networks. Deep customer context, requires customer control and consent - that's VRM. CRM, SocialCRM and VRM together enable customers and businesses to converse, relate and ultimately transact more efficiently. A win-win for all participants....

Beyond Social CRM